

Welcome to our deep dive into optimizing serverless applications, particularly focusing on how to fix cold starts when deploying Payload NextJS on Vercel. If you’ve ever experienced delays when accessing your application after a period of inactivity, you’re not alone. In this article, we will explore practical strategies to enhance your serverless application’s performance, ensuring a smooth user experience.
This article provides a comprehensive written step-by-step tutorial based on our video guide available on YouTube at https://www.youtube.com/watch?v=lj5uiq8HNwk. For visual learners or those who prefer following along with video instruction, the YouTube tutorial covers the same content while offering additional context and real-time demonstrations of each strategy to fix cold starts when deploying Payload NextJS on Vercel.
Before we delve into solutions, let’s clarify what cold starts are. In a traditional client-server model, a browser (the client) sends a request to a server that runs continuously, responding instantly. For instance, you might pay a monthly fee for a server that is always on, ready to serve requests without delay.

However, with serverless architectures like Vercel, things work differently. When your application is idle, the serverless function is shut down to save resources. When a new request comes in, a mini-server is spun up, which takes a few moments to initialize. This process can lead to noticeable delays—often referred to as cold starts.
In the case of Payload, this delay can be around seven seconds. While this might not seem long, it can significantly affect user experience, especially for applications that require quick interactions, such as content management systems (CMS).
Deploying a Payload NextJS application on Vercel is straightforward. Here’s a brief overview of the steps involved:
This simplicity makes Vercel an excellent choice for small projects, especially those that don’t require heavy lifting. However, the challenge of cold starts remains.
Cold starts can be particularly frustrating for users who may pause their work. For example, if a client is using the admin panel and steps away for a coffee break, returning to find that the application has gone cold can lead to delays that diminish the overall user experience.
Fortunately, there are effective strategies to mitigate cold starts on Vercel. Vercel itself provides guidance on pre-warming your functions, which we'll explore in detail.
One of the most effective ways to keep your serverless functions warm is by setting up a cron job. A cron job is a scheduled task that executes at specified intervals, such as every five minutes. By calling your API routes regularly, you can ensure that the server remains active.
To implement this:
By doing this, you’ll keep your mini-server alive and responsive, significantly reducing the impact of cold starts.
Next, you’ll need to create an API route specifically for keeping your application warm. Here’s how you can achieve this:
This way, every time your cron job executes, it will hit this route, ensuring that the server remains warm and responsive.

To finalize your setup, you’ll need to configure your vercel.json file. This file defines the paths that should be called at the specified intervals.
Here’s a simple configuration:
{
"cron": [
{
"path": "/keep-alive",
"schedule": "*/5 * * * *"
}
]
}This configuration sets the cron job to execute every five minutes, keeping your application warm and ready for requests.
In addition to setting up your cron job, you can further enhance performance by adjusting your serverless function settings:
By implementing these strategies, you can effectively address the cold start issue when deploying Payload NextJS on Vercel. From utilizing cron jobs to configuring your serverless settings, each step contributes to a more responsive and user-friendly application. Whether you’re building a CMS or any other serverless application, these optimizations can significantly enhance user experience.
Cold starts occur when a serverless function is invoked after being idle, leading to a delay as the server initializes.
Setting up a cron job to regularly call your API routes is an effective way to keep your functions warm.
Consider the cost, ease of deployment, and the specific optimizations required for your application to enhance performance.
Yes, while this article focuses on Vercel, the strategies discussed can be adapted to other serverless hosting providers with minor adjustments.
For further reading, check out the Vercel guide on improving serverless function performance, and feel free to reach out with any questions or suggestions for future topics!